Measuring the Streaming Boom: A Deep Look at OTT Industry Research and Size Expansion As global entertainment experiences a universal shift toward digital-first consumption, the market continues its upward trajectory. With a valuation of USD 61.41 Billion in 2024 and projected growth to USD 308.4 Billion by 2035, OTT platforms are becoming integral to how people learn, work, and relax. Businesses, advertisers, and content producers increasingly rely on OTT Industry research...