India IoT Industry Outlook, Market Share & Forecast

India IoT Industry Outlook, Market Share & Forecast | 2035

Posted 2025-10-24 09:34:21

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The future of India's connected digital landscape is being actively architected by the distinct and ambitious strategies of the leaders in its Internet of Things market. A focused analysis of the India Internet of Things Market Market Leaders—a group comprising telecommunication giant Reliance Jio, the global cloud hyperscalers, and the domestic IT services champions—reveals a clear understanding that winning in the Indian IoT market requires more than just technology; it requires a deep ecosystem play and a strategy tailored to the country's unique scale and challenges. These leaders are not just selling products or services; they are building foundational platforms and ecosystems designed to capture a significant and lasting share of India's digital future. The market's incredible growth trajectory provides the canvas for these grand strategies. The India Internet of Things Market size is projected to grow USD 351.27 Billion by 2035, exhibiting a CAGR of 12.02% during the forecast period 2025-2035. To secure a dominant position, these leaders are pursuing multi-billion-dollar strategies that focus on controlling key layers of the IoT value stack, from connectivity and platforms to the high-value services that deliver business outcomes.

Reliance Jio's strategy is a masterclass in leveraging horizontal scale to achieve vertical dominance in the IoT market. Having already disrupted the mobile connectivity market, Jio's strategy is to use its massive nationwide network and its hundreds of millions of mobile subscribers as a launchpad for its IoT ambitions. The core of its strategy is to provide ubiquitous and affordable IoT connectivity, particularly through its dedicated NB-IoT network. However, its strategy goes far beyond being a simple "pipe." Jio is actively building a complete ecosystem, partnering with device manufacturers, application developers, and system integrators to create end-to-end solutions for key verticals like smart homes, connected vehicles, and smart metering. By offering a bundled solution of device, connectivity, and platform, often at a disruptive price point, Jio aims to become the default, integrated IoT provider for a huge swath of the Indian market, from individual consumers to large enterprises and utility companies. Their strategy is to own the entire value chain, from the SIM card in the sensor to the application on the user's phone.

In contrast, the strategy of the global cloud leaders like AWS and Microsoft is to be the indispensable, horizontal platform upon which the entire Indian IoT ecosystem is built. Their goal is not to own the end solution but to be the "picks and shovels" provider in the IoT gold rush. Their strategy involves making massive investments in local data center infrastructure to meet data sovereignty needs and providing a comprehensive, ever-expanding suite of IoT-specific cloud services. They compete to be the most developer-friendly platform, with the best tools for device management, data analytics, and machine learning. A crucial part of their strategy is to build a vast partner network. They work closely with the Indian system integrators (like TCS and Wipro), who bring them large enterprise deals, and they heavily court the startup ecosystem, providing credits and support to ensure that the next generation of Indian IoT innovations is built on their cloud. The strategy of the Indian IT services leaders, like TCS and Infosys, is to be the "transformation partner." They leverage their deep industry knowledge and client relationships to design and implement bespoke, large-scale IoT solutions, acting as the master orchestrator that brings together the best technology components (often from the cloud leaders) to solve a client's business problem, thereby capturing the high-margin services revenue.